As a graphic designer at Cardinal, I had the privilege of creating the annual holiday card design for the company. This card was distributed to over 35,000 members, including new loan applicants in closing. Each year, I designed a new card that captured the spirit of the season while maintaining the company’s branding and messaging. The challenge was to create a design that was both festive and professional, and that would resonate with Cardinal’s diverse membership base. Through careful consideration of color, typography, and imagery, I was able to produce successful designs that were well-received by the company’s members and staff alike.
