When I joined Cardinal, I recognized the need for a cohesive and consistent brand image that effectively conveyed our company’s identity. With this in mind, I embarked on a mission to define, create, and execute a comprehensive brand standard that could be applied across all communication channels. This included a thorough review of our existing branding efforts, followed by the development of a brand style guide that outlined the company’s visual identity, messaging, and tone. By implementing these standards, we were able to achieve a consistent and professional look across all our communication channels, which helped to build trust and credibility with our target audience.
