A series of draft logo ideas for a past up-and-coming product that was created in collaboration with PepsiCo and another with CFRC for “Watermatic Flow” showerhead. The logo designs reflect a range of creative directions and styles, all of which were developed with the aim of capturing the essence and values of the product and were based on specific feedback from the team. Small insight into the very early stages of the creative process behind developing a brand identity in collaboration with a global brand like PepsiCo or a small brand like CFRC. It all starts in the same place.
Company:
Aqua Engineering + PepsiCo